The official entry of AUX on the Romanian market marks the beginning of intense competition in the premium air conditioning solutions segment. During the launch event organised in Bucharest by One Concept, the official distributor of AUX in Romania, the representatives of the Chinese company announced an ambitious target: to reach a market share of 20% in the next three years.
The event brought together over 160 participants from relevant industries – from property developers and installers to Chinese Embassy officials. All witnessed a strategy focused on innovation, digitisation and green technologies, designed for a local market in full transition towards energy efficient buildings. “We are delighted to bring AUX’s cutting-edge technologies to Romania, offering efficient, sustainable and digitised solutions for Romanian consumers,” said Alexandru Chirilă, General Manager One Concept.
Green technologies and products adapted to the local market
AUX, a company with more than 30 years of experience in the HVAC sector, is entering Romania with a portfolio adapted to European standards, including F-Gas compliant products and low environmental impact solutions such as the R290 heat pump.
Among the featured products were:
- Residential split system CM/C, characterised by compact design and mobile app control;
- ARV 7 VRF ARV 7 modular VRF solution for the commercial and industrial sector;
- R290 environmentally friendly and energy efficient heat pump for nZEB projects.
Investing in training and partnerships
AUX’s strategy in Romania is not only focussed on sales, but also on building a solid infrastructure of distribution, service and technical training for partners. The company is also focusing on partnerships with property developers and increasing installation and maintenance standards.
“Partnering with AUX allows us to expand the One Concept portfolio into the premium segment and actively contribute to the transformation of the local market. We are in line with our company’s philosophy of portfolio leadership, digital innovation and growing prosperity together with all regional partners in Romania,” emphasised Alexandru Chirilă.