Electrica Furnizare SA launched in May a new application for mobile devices, taking a new step towards the conversion of specific activities into the digital environment, an integral part of its strategy for streamlining and upgrading the relationship with the customers.

MyElectrica is a new communication tool dedicated to the Electrica Furnizare customers, available in Romanian language, on smartphone and tablet for users of iOS and Android devices, and can be downloaded from the AppStore and Google Play stores.

Besides the maximum mobility, MyElectrica facilitates the customers, through a user-friendly interface, to access data and functions from their personal account: sending the auto-read index, invoice and payment history viewing, invoices status, online invoice payment, on map location of customer relationship points, contacting the supplier by sending a direct message from the application.

The application may ask users to make calls to the Electrica Furnizare Call Center, thus making calls directly from the application in order for the company to access the location, to identify the closest customer relationship point and to send notifications and alerts related to the information in the client’s account. Using the SSL protocol, it makes the data and information transfer to the user’s mobile device securely.

Through the application and the MyElectrica portal, Electrica Furnizare SA aims to attract as many customers as possible into the digital environment – expecting a 40% adhesion to the new online communication tools, out of the total of 3,6 million customers – but also to increase the speed of response to their requests and information needs.

Currently, the online communication is performed through the portal for customer relationship – Virtual Office. The portal will be redesigned to display a unitary identity with the mobile app.

MyElectrica is part of a comprehensive digitization program that aims to build a unitary, integrated customer communication platform. Another measure included in the 2017 digitization program is the deployment of open standards web services in order to facilitate the real time exchange of information with other automatic systems.