More than half of Romanians (57%) show a reduced willingness to consume sustainably and say that they think about sustainability “from time to time”, according to the results of a specialist study published on Tuesday.

Thus, according to the Barometer carried out by Reveal Marketing Research, measuring the level of sustainability in different fields of activity, the IT industry is perceived by Romanians as the third most sustainable industry (25%), after the energy industry (34%) and the food industry and drinks (27%). In theory, consumers are increasingly aware of the need to save the planet’s resources, in practice only 28% of Romanians try to consume as sustainably as possible.

At the same time, 85% of all those surveyed declare that they show a rather passive attitude if we refer to actions to support the cause. Against this background, 48% of Romanians state that they are occasionally involved in sustainable activities, the most frequent behavior being the selective collection of waste, while only 15% are actively involved in various sustainable activities, the majority being mature people without a partner (20% ).

According to the quoted source, seven out of ten Romanians are of the opinion that investments in technological innovations will bring solutions to the problems of sustainability in society and that they will outline a better future.

Among the most important sustainability issues mentioned by the respondents are: air pollution, deforestation, waste pollution, the quality of food produced on a large scale or global warming. Romanians believe that, in order to reduce these threats and achieve significant changes, coordinated efforts are needed from companies (75%), individuals (74%) and governments (71%).

Regarding the level of trust in technological innovations, 72% of those surveyed declare that they have the ability to bring significant solutions to current sustainability issues.

The results of the specialized research reveal the fact that, in general, Romanians show a low willingness to consume sustainably, more than half of Romanians (57%) declaring that they think about sustainability from time to time, but without having taken it into account until now to consume sustainably. On the other hand, for 28% of Romanians, sustainable behavior is a constant concern, they try to consume as sustainably as possible, especially women (35% vs. 20% men), retired seniors (43%) and modern families (37 %).

The main factors influencing purchase decisions are: affordable price (84%), attention to natural ingredients (81%), manufacturing in a responsible way (74%), production without harming the environment (73%) and proximity (73%), according to Agerpres.

Regarding the actions of companies that have the greatest potential to determine a (more) responsible consumption behavior among citizens, there are: encouraging recycling (19%), educating the population by promoting sustainability (11%), using packaging or ecological materials (10%).

Also, almost two-thirds (63%) of respondents believe that recycling all materials that can be recycled is the most urgent sustainability issue that needs to be addressed in the next five years. Moreover, 57% of Romanians believe that, in a maximum of five years, companies should be taxed according to the carbon footprint they emit, so that they become more active in trying to reduce pollution.