Green Group, the first recycling industrial park in Romania and one of the largest in Europe, completed the rebranding process in April, which consists of a new visual identity and a concept that capitalizes on the positive impact of the Green Group on the environment, informs company.

“The change in identity and concept is motivated by the desire to create unity at the level of Green Group brands (Green Fiber, Green Tech, Green WEEE, Green Lamp, Green Glass, Green Resources), which currently offers a multitude of closed circuit solutions for treatment, recovery, recycling and production, based 100% on waste. The new concept, centered around a strong statement ‘What lived once, will live again’, is inspired by nature, the dynamism and cyclicity of life, starting from the idea that in nature nothing is lost and what once lived will live again. In fact, the new image exactly reflects the vision and work of the Green Group, transforming waste into new resources, moving from a concept of linear economy to circular economy,” notes the quoted source, according to Agerpres.

According to the company, part of the rebranding process is the change of visual identity elements, more precisely the change of the logo.