Media monitoring and analysis agency Klarmedia announces the acquisition and integration of Media Image Group. Following the transaction, Klarmedia strengthens its position as the leading provider of media monitoring in Romania and the Republic of Moldova, with a portfolio of over 500 clients and a team of 65 analysts.
The two companies will have the same management team and will offer the entire client portfolio access to the most modern media monitoring solutions available internationally.
“Ever since the launch of Klarmedia, we have sought to offer customers not only access to information sources but essential data for business decisions, presented in an easy-to-use format, updated in real-time and complemented by qualitative analysis. Shortly after our establishment, we managed to become the main choice of media monitoring users in Romania and this motivated us to constantly invest in technologies, people and analytical know-how to support our clients in a period of change accelerated. We are happy to be able to expand the range of clients and geographical coverage, together with a partner with extensive industry expertise”, said Octavian Petrescu, co-founder of Klarmedia.
“Today we are taking an important step on the monitoring market in Romania, thanks to the experience of the two teams and the common resources developed. Together, we know the needs of customers, the dynamics of industries and can provide access to an integrated service aimed at becoming stronger support for companies in their activity”, says Miron Mateescu, partner and marketing director at Media Image Group.
Media Image Group is the first company in Romania to specialize in media monitoring, being the market leader for over 15 years. Klarmedia was launched in 2015 by Ionuț Anastase, Ramona Pîrvulescu and Octavian Petrescu and quickly became a key partner for multiple companies and public organizations.
The modern Klarmedia online platform integrates innovative technical solutions, aimed at supporting communication and marketing experts in easily identifying relevant information, understanding the increasingly dynamic media landscape, anticipating the main communication trends, and making quick decisions that demonstrate the value and contribution of marketing activities. communication and marketing in the development of organizations. The platform offers the possibility to follow topics of interest from all media channels: central and regional print media, radio, TV, online, social media. At the same time, clients have access to media impact measurement and evaluation tools, real-time alerts and crisis assistance, reputation management, ad monitoring, analysis and statistics related to media coverage.
For over six years, Klarmedia has been a strong strategic partner for Energynomics. Many thanks to the Klarmedia team!
The Klarmedia portfolio includes companies and organizations such as: the European Commission, the Chamber of Deputies, the Financial Supervisory Authority, the National Bank of Romania, Curtea Veche Publishing, Carrefour Romania, Gebruder Weiss, Heineken Romania, HS Timber, KMG International – Rompetrol, NN Romania, Transelectrica, BestJobs Recruitment, Crosspoint, Axios PR&Public Affairs, Chapter 4 Communications, DC Communication, Difine PR, Goya PR, GMP PR, GOLIN, Grayling, GRF+, McCann PR, MSL The Practice, Oxygen PR, Porter Novelli, Smartpoint.
Klarmedia is a member of ARMA (Romanian Audience Measurement Association), BRAT (Romanian Transmedia Audit Office) and AMEC (International Association for Communication Measurement and Evaluation).
About Klarmedia
Klarmedia is a media intelligence platform launched in 2015 by Ionuț Anastase, Ramona Pîrvulescu and Octavian Petrescu, who used their media monitoring experience to create an integrated platform that, shortly after its launch, became the favorite option of media users media monitoring from Romania. In addition to traditional and modern media monitoring services, the company offers the communication industry services such as the evaluation of PR activity through customized KPIs for each individual client, depending on the specifics of the business and the type of audience, crisis communication assistance, real-time alerts, ad-hoc searches, automatic transcription of news/broadcasts, periodic statistics and infographics.
About Media Image Group
Media Image Group is the first Romanian company dedicated exclusively to the provision of media monitoring and communication evaluation services. Established in 1999, Media Image has developed into the full-service monitoring agency, for all media categories, all types of content, all monitoring and analysis services for domestic and international clients, working in close partnership with the two leading international associations – FIBEP (International Association of Monitoring Companies) and AMEC (International Association for the Measurement and Evaluation of Communication).