Hidroelectrica can deliver energy directly to the population at a much lower price than at present, which could lead to lower tariffs throughout the market, but the company has not yet had a coherent marketing strategy, said the Minister of Economy, Energy and Business Environment, Virgil Popescu, quoted by Agerpres.

He pointed out that although there is an offer for household consumers on the company’s website, its representatives have done nothing to promote it among the population.

“Hidroelectrica lost its license as a supplier of last resort (FUI). You cannot be a FUI if you do not have 3,000 customers and ANRE withdrew this license a few months ago. What company are you, without 3,000 customers nationwide?!”, said Popescu.

The supplier of last resort is the one who takes over a household consumer if his supplier goes bankrupt or can no longer deliver energy.

“Hidroelectrica’s offer, with 255 lei per MWh, is a joke. It’s only on the site, doesn’t promote it, for whom is it, for their employees? They don’t go to people to conclude contracts. They should build a good sales department! They only have three sales people. They don’t have the billing capacity? Get software!”, the government official claimed.

According to him, for Hidroelectrica, the delivery of energy to domestic customers could be a very good business. In addition, the low price from Hidroelectrica could lead to the cheapening of the entire market.