The loyalty and reward application Raiffeisen Smart Market diversifies its services by adding the carbon footprint calculation solution in Romania, unique on the local banking market.

“With the new facility, the bank’s digital customers will not only be rewarded with attractive offers from the bank or its partners, but will also have the opportunity to measure the impact of their transactions on the environment. In this way, they will be motivated to contribute to a sustainable future,” said Vladimir Kalinov, Vice President of Retail at Raiffeisen Bank.

In order to have access to the Smart Market application, individual customers must have a Raiffeisen Bank card and the mobile banking service – Smart Mobile.

Raiffeisen Bank is the first bank in Romania to launch a solution for calculating the carbon footprint of customer transactions through the Smart Market application. The technical solution used is internationally certified by the auditing and financial consulting company Deloitte.

Each user’s carbon emissions will thus be calculated based on the transactions made with the card or through their Raiffeisen account and displayed in their Smart Market Profile, to help them know and reduce their impact on the environment. More details here.

“We will continue to develop the Smart Market application and offer our customers more and more attractive benefits. First, we will achieve this by expanding the network of national and local partners in all 14 areas available in the app, such as Health, Travel, Home, Beauty, Banking Products/Services, etc. We will also offer our customers “gamification” mechanisms that will improve their experience using the application”, added Vladimir Kalinov.

Since its launch in June 2022, Smart Market has gathered more than 400,000 users on the global platform.