Reveal Marketing Research conducted a nationally representative study among urban residents for the national program Romania Eficientă, to analyze the energy-efficient behaviors of Romanians and how they have evolved compared to similar studies conducted in the last two years.

In 2024, energy efficiency continues to have the greatest impact on utility costs (19%), personal health (16%), individual comfort (15%) and sustainability/environment (12%), according to the study.

At the same time, the trend of daily energy-saving practices at home continues to grow.

The most common energy-efficient behaviors adopted by Romanians include turning off the lights when leaving the room (71%), turning off the TV when not in use (59%) and using the dishwasher or washing machine only when they are full (46%).

Compared to 2023, most energy-efficient behaviors have increased, especially those who turn off the lights when leaving the room (from 65% to 71%) and those who unplug electronics they are not using (from 34% to 41%).

The main advantage of living in an energy-efficient house or apartment is the reduction in energy costs (72%).

Double-glazed windows remain the most popular energy-efficient improvement, present in 87% of homes, especially in households of people over 45 (93%). Other preferred investments include external insulation of homes (62%) and energy-efficient appliances (60%).

In addition, the use of thermostats for temperature control has recorded a significant increase, from 56% (2023) to 60% (2024) of households.

The study revealed that optimizing the energy efficiency of buildings is an important factor in protecting the environment.

The impact of energy consumption on the environment is important for 58% of Romanians, to a significantly higher extent for women (63% compared to 53% for men).

In addition, 7 out of 10 Romanians believe that energy waste (electricity, heat, fuels, etc.) contributes to the acceleration of climate change.

Deep energy renovation of hospitals (81%) and schools (78%) must become a national priority

Over 65% of Romanians believe that it is important to increase the energy efficiency of all types of buildings. In the top of the buildings for which increasing energy performance is most important, we find hospitals (81%), schools (78%) and apartment buildings (74%).