Tuborg Romania announces the start of the Solar Project, implemented by installing solar panels designed to reduce electricity consumption and pollutant emissions from the production process, to protect the environment.

The first step in this process is the installation of a photovoltaic system for the work point located in Pantelimon, on the roof of the distribution center, and its integration into the user network.

“The production of energy from renewable sources is a natural step in the current context of concern for sustainability, but also in this economic context, with constant increases in the cost of electricity. This project has a remarkable potential both for protecting the environment and for increasing the competitiveness of the company and our brands,” said Tzafrir Granat, president of Tuborg Romania.

“In 2023, we aim to increase efficiency and develop the brands in the portfolio, but also to improve energy efficiency, and the implementation of the Solar Project is intended to bring us closer to achieving our objectives in the sphere of sustainability,” adds the company president.

Tzafrir Granat also mentions the fact that reducing the degree of pollution is a priority of his company.